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Watches & Wonders is one of the most highly anticipated events in the luxury watch industry. Formerly known as the Salon International de la Haute Horlogerie (SIHH), the event is an annual showcase of the latest and greatest watches from the world’s most prestigious brands. Each year, the event draws thousands of visitors to Geneva, Switzerland, to see the latest collections and innovations from brands such as A. Lange & Söhne, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, and Vacheron Constantin. You can check out the full roster of participating luxury brands, HERE 

Watches & Wonders offers an unparalleled opportunity for watch enthusiasts and collectors to see the newest models from their favorite brands, as well as discover new brands and models that they may not have been familiar with previously. The event includes not only product launches and presentations, but also educational opportunities, panel discussions, and workshops led by industry experts.

In recent years, Watches & Wonders has expanded beyond its traditional format, with many brands now hosting their own events in other locations around the world, such as Shanghai, Miami, and Dubai. This expansion has made the event more accessible to a wider audience, and has helped to cement its reputation as one of the premier events in the luxury watch industry.

Whether you are a seasoned watch collector or a newcomer to the industry, Watches & Wonders is an event that is not to be missed. It offers a unique opportunity to see the latest models and innovations from the world’s most prestigious brands, and to gain insight into the future of the luxury watch industry.

For the first time, Watches & Wonders will be open to the public. The fair starts March 27 and finishes April 2. It will be open to the public April1-2. Check out my recent podcast to hear more, HERE

Due to the unpredictable and volatile market on certain Rolex, Patek Philippe and Audemars Piguet watches, prices are subject to change.