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Rolex added a new model to its repertoire on a strap at this years Watches & Wonders in Geneva. The Perpetual 1908 is a timeless classic with cutting-edge features, perfect for those who appreciate traditional style with a modern touch. This is the first time in their recent history where a model name is a specific date, 1908. You may ask yourself what is the significance? 1908 was the year that the mighty King ‘Rolex’ registered their trademark name in Switzerland.

Designed and built with the utmost attention to detail, this watch has a 39 mm case made of 18 kt yellow gold or 18kwhite gold, giving it a polished finish that exudes elegance. The domed and fluted bezel adds to the refined aesthetic of the watch, while the alligator leather strap in matt brown or black, tailored individually for the watch, gives it a luxurious feel.

The dial is art on a miniature scale, with its intricate design and impeccable attention to detail. Rolex masters all aspects of its dial creation and production in-house, from the initial sketches to the final inspection, ensuring that every watch meets the highest standards of quality. The process involves a series of steps and operations that call for specific expertise, from enamelling to cutting-edge technologies like magnetron sputtering, which deposits a thin film of material in a vacuum environment to color the surface of the dial. This meeting of traditional skills and technology perfectly encapsulates Rolex’s philosophy of seeking the highest level of quality to achieve an impeccable, long-lasting result. It’s available with intense white or intense black.

The Arabic numerals 3, 9, and 12 are prominently displayed, ensuring easy readability at a glance. In addition, a small seconds hand is located at the 6 o’clock position, providing precision in timekeeping.The hour markers are faceted with 18 kt gold, lending an air of sophistication to the watch. The different styles of hands are carefully crafted to match the markers, with sword-shaped hands for the minutes and circular hands for the hours. This attention to detail ensures that the watch is not only a precise timekeeper but also a stylish accessory that can be worn with confidence on any occasion.The faceted markers and matching hands add a touch of elegance to the watch, making it a perfect accessory for any occasion

The exhibition case back allows for a view of the movement and the oscillating weight, highlighting the watch’s sophisticated engineering. Driving the 1908, Rolex watch engineers developed calibre 7140, a completely new self-winding movement, with two centre hands and a small seconds at 6 o’clock. Five patent applications have been filed for this slim movement, entirely developed and manufactured by Rolex. It’s fitted with the Syloxi hairspring, Chronergy escapement and Paraflex shock absorbers, it guarantees a power reserve of approximately 66 hours and offers outstanding chronometric performance (–2/+2 seconds per day). The finishing is quite impeccable with bridges that are finished with Rolex Côtes de Genève, a reinterpretation of a well­known decoration in watchmaking. The Perpetual 1908 is certified a Superlative Chronometer ensuring excellent performance on the wrist.

Rolex has always been committed to excellence, which is evident in the watch’s 18 kt yellow gold, manufactured with only the purest metals and inspected meticulously in an in-house laboratory with state-of-the-art equipment. The brand’s exclusive foundry gives it the ability to cast the highest quality 18 kt gold alloys, which can be yellow, pink, or white, depending on the proportion of silver, copper, platinum, or palladium added.

The strap is equipped with a Dualclasp, a double folding clasp, in 18 kt yellow or white gold. Thanks to its carefully designed shape, the Dualclasp always sits centered on the wrist. With its exquisite craftsmanship, cutting-edge technology, and commitment to excellence, the Perpetual 1908 is a timeless classic that will stand the test of time.

When you go back to Rolex’s rich history, they really are the architects of timeless design language. The NEW 1908 exemplifies this in every way. It’s very well balanced and exudes savoir fair in a way that no other Rolex does. At $22,000 retail for the 18K yellow gold version and $23,300 for the 18K white gold version, this definitely gives Patek and the rest a run for their money!

Due to the unpredictable and volatile market on certain Rolex, Patek Philippe and Audemars Piguet watches, prices are subject to change.