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In 2024, ArtyA marks an impressive milestone, celebrating 15 years of innovative watchmaking. The unveiling of the ArtyA Purity “Stairway to Heaven” serves as a testament to the brand’s dedication to pushing the boundaries of horological artistry. This exclusive timepiece is a blend of precision engineering and aesthetic beauty, a hallmark of ArtyA’s commitment to excellence.

Design and Craftsmanship

The ArtyA Purity “Stairway to Heaven” is presented in a versatile 40mm case available in stainless steel, stainless steel black PVD, or an array of vibrant ceramic colors including white, black, green, and blue. Each case is complemented by double sapphire crystals, enhancing the watch’s durability and water resistance up to 50 meters. The choice of materials and colors offers enthusiasts a personal touch to their exquisite timepiece collection.

The Heart of the Timepiece: Swiss Automatic Movement

At the core of the “Stairway to Heaven” lies a Swiss automatic caliber, a result of the exclusive collaboration between ArtyA and Telos. This movement boasts 22 jewels, vibrates at 28,800 vph, and offers a generous 3-day power reserve. The innovation doesn’t stop there; dual barrel torque ensures superior chronometric reliability, while extreme skeletonization and hand-beveled arched bridges showcase the meticulous craftsmanship ArtyA is renowned for. The movement’s design, featuring reversed symmetry inertia weights, allows for a personalized adjustment to the wearer’s lifestyle.

A Dial That Dazzles

The dial of the “Stairway to Heaven” is as innovative as it is beautiful, available in various finishes including sandblasted, satin-brushed, or diamond-polished. Uniquely positioned at 3 o’clock, the dial facilitates an unobstructed view of the escapement, inviting wearers to gaze upon the “Stairway to Heaven” – a sophisticated network of bridges and gears that embodies the watch’s essence. This design choice not only highlights the escapement’s mesmerizing motion but also pays homage to the journey of time itself.

Strap Options and Availability

Completing the timepiece is the choice between an integrated rubber strap or a hand-finished calfskin leather strap, both secured with a pin buckle. This allows for a comfortable fit and a stylish look, suitable for any occasion.

Exclusive Launch and Pricing

With an MSRP ranging from $28,000 to $33,900, the ArtyA Purity “Stairway to Heaven” is launched in an exclusive series. The “Watches & Wonders Launch Edition” is limited to 10 pieces each, making it a coveted collectible. Post-Watches & Wonders, the series will expand to 99 pieces each, offering a broader but still exclusive opportunity for collectors to own a piece of ArtyA’s celebrated history.

At the end of the day…

The ArtyA Purity “Stairway to Heaven” is a celebration of 15 years of relentless innovation, craftsmanship, and artistic expression. It stands as a symbol of what the future holds for ArtyA and the world of luxury watchmaking. At the end of the day whether you are new to the watch game or a seasoned expert, owning this masterpiece is not just an investment in a timepiece but a testament to the enduring legacy of a brand that continues to redefine the essence of time.

Due to the unpredictable and volatile market on certain Rolex, Patek Philippe and Audemars Piguet watches, prices are subject to change.