Why the white Mission to the Moonphase “Snoopy” is the ultimate Moon Swatch
Love It or Hate It: The MoonSwatch has reached Iconic Status
Love it or hate it, the MoonSwatch has firmly established itself as a cultural icon and a staple in the watch industry worldwide. Its impact is undeniable, and its influence is astonishing—especially for a watch priced under $500! What makes it even more special is its universal accessibility. Regardless of your status, background, or influence, everyone is on equal footing. You have to visit a designated Swatch store to get one—no VIP treatment, no exceptions!
With six MoonSwatches already in my collection, I still want more! Until recently, the Mission to Mars was my favorite because of its history, bold contrast, and unique design. However, my newest acquisition, the white Mission to the Moonphase “Snoopy” Edition, has completely won me over. Released in March 2024 as part of the Full Moon series, it captures everything I love about the MoonSwatch: the story, the aesthetic, the thrill of the hunt, the collectibility, and, of course, the price.
The Story
For those who don’t know, Snoopy has been a celebrated figure in NASA’s safety program. Representing mission success while adding a touch of levity to serious situations, the beloved beagle holds a unique place in space exploration history.
Since 1968, NASA has awarded the Silver Snoopy Award to individuals or companies contributing significantly to the success of human spaceflight missions. Omega received this honor in 1970 for its role in the Apollo 13 mission. To commemorate this achievement, Omega has released three Snoopy Edition Speedmasters since 2003, all of which are now highly sought-after collectibles.
In January 2024, Swatch teased the possibility of a Snoopy-themed MoonSwatch, sending the watch community into a frenzy. Speculations ran wild, from the design, to pricing and availability. By December, I finally secured mine in London after months of patient observation. It was worth the wait—I’m completely obsessed with this watch!
The Aesthetic
The Mission to the Moonphase Snoopy Edition is the only MoonSwatch with an all-white design, making it a standout piece in my collection. Its sleek aesthetics and unique complication create a sense of excitement every time I wear it. More than just a watch, it’s a statement piece that offers newcomers to watch collecting a timeless design that has been celebrated for over 50 years. From its stepped dial featuring a chronograph and moonphase complication to the pump-style pushers and the iconic 42mm Moonwatch case, this watch beautifully honors its heritage while still being within reach.
This model perfectly embodies the defining characteristics of the Omega Speedmaster Moonwatch while seamlessly incorporating Snoopy into the Moonphase complication at the 3 o’clock position. The design is subtle yet impactful, offering a touch of whimsy alongside a higher-end aesthetic.
From the 42mm case, to the pump-style pushers and stepped dial, the design mirrors features found in watches costing exponentially more. It even makes me want to add the real Omega Speedmaster Moonwatch to my collection. For the first time, a chronograph has become a major part of my wrist rotation—proof that good design can change perceptions.
The Thrill of the Hunt
Due to the unpredictable and volatile market on certain Rolex, Patek Philippe and Audemars Piguet watches, prices are subject to change.