NEW Rolex Land-Dweller

Oysterquartz Obsession

I’ve been fascinated by the Rolex Oysterquartz for as long as I can remember. It always felt like the anti-Rolex—futuristic, angular, and bold. Produced from 1977 to 2003, it blended Rolex precision with a sharp, unique design. It had a Datejust heart but a DMC DeLorean like soul.

Back in the ’90s, during my time in luxury watch retail, seeing someone ask for one was rare—and exciting. You had to really know what it was. To this day, it’s one of the only quartz watches I’d ever wear. My only hesitation? The 36mm case—too elegant for my daily taste. I prefer watches with more presence.

A Leak or a Strategy?

Before Rolex’s new drops, the usual wave of mock-ups and fan renders surfaced online. These unofficial predictions usually miss—but not this time. They were shockingly accurate.

The rumored Land Dweller stood out early, and Rolex’s own teaser just days before launch fueled the fire. Then Roger Federer appeared on Instagram wearing what looked like the exact watch. The buzz was real—even though the name hadn’t been confirmed.

Whether it was an insider leak or a calculated move, one thing is clear: Rolex’s vault of secrecy cracked in 2025, and the hype paid off.

They Really Called It the Land Dweller

When Rolex unveiled the new collection, I was genuinely surprised they went with the Land-Dweller name. I had expected Oystermatic—another trademark they filed in 2023—especially since the watch clearly pulls design cues from the Oysterquartz lineage. But I was wrong.

Regardless of the name, the watch delivered. It’s bold, sleek, and unlike anything Rolex has released in 20 years. The Oysterquartz was a shadow favorite; the Land Dweller is front and center, dominating global headlines. I am excited to see this released with a domed bezel and oyster bracelet in the future.

Designed for the Future

The Rolex Land-Dweller is a modern engineering milestone. With its seamless bracelet, sharp lines, and sleek build, it looks built for tomorrow.

How Big Is the Land-Dweller?

The watch comes in 36mm and 40mm, available in Stainless Steel, Everose with or without diamonds, and in Platinum with or without diamonds. Its flat Jubilee bracelet integrates perfectly into the case, offering a bold yet refined wrist presence.

High-Tech Honeycomb Dial

The Rolex Land-Dweller dial features a satin-finished honeycomb pattern, created using a femtosecond laser. This precise method cuts the structure and etches the grooves between each cell with incredible detail.

The Chromalight display ensures maximum legibility. Open numerals, luminous markers, and specially designed glowing hands make this dial easy to read in any light. Rolex masters both traditional technique and modern technology—all done entirely in-house.

How Much Innovation Fits Inside?

Powered by the all-new caliber 7135, the Land-Dweller brings serious tech. It’s thinner than previous Rolex movements and runs at a high-frequency 5 Hz, giving it excellent precision and stability.

Dynapulse: Rolex’s Biggest Leap Forward

The Dynapulse escapement replaces the traditional Swiss lever with a rolling transmission, reducing friction and boosting energy efficiency. Crafted mostly from silicon, it’s lighter, more resistant to magnetism, and more durable than ever.

This is Rolex at its most innovative—and it could shape future calibers to come.

Price & Availability

The Rolex Land-Dweller isn’t what you’d call “affordable,” but it’s certainly priced with intent. The stainless steel 36mm model starts at $13,900, while the 40mm version comes in at $14,900. Moving into precious metals, the Everose gold 36mm version is $42,100 without diamonds and jumps to $88,300 with a diamond dial diamond bezel. In 40mm Everose, you’re looking at $46,100 without diamonds and $103,200 fully set.

The platinum editions are the priciest of the trio. The 36mm is $59,200 without diamonds and $94,900 with a diamond bezel and indices. The 40mm platinum model tops out at $63,500 plain or $116,900 fully set. It’s also the only version to feature a stunning ice blue honeycomb dial, setting it apart visually.

As with most highly sought-after Rolex pieces, getting one at retail is near impossible. Expect a steep premium on the secondary market, especially for the platinum references. This release is as elusive as it is eye-catching.

Why the Land-Dweller Matters

With bold design and cutting-edge mechanics, the Rolex Land-Dweller is more than just a timepiece—it’s a statement. Rolex isn’t reminiscing on the past; it’s charging forward, staking its claim on innovation and stepping confidently into the integrated bracelet game alongside the best in the business!